While the negative performance of the IT sector in Croatia in the last three years presented a serious concern for the stakeholders – it recorded a noticeable decrease during each year in the period 2009-2012 – the expectations regarding the future of the Croatian IT market are very high. The local branch of the market research agency IDC estimates that the market will grow by as much as 15 percent for the next year and 50 percent by 2016, reaching EUR 1.2 billion. Full EU membership will provide the much needed sources of funding for IT projects in the government sector, which should be the fastest-growing segment of the market.
The public sector is the largest user segment, representing 23 percent of the IT spending in Croatia. It is followed by the financial sector (21 percent) and telecommunications sector (18 percent). Retail sales actually recorded a mild growth in 2013 thanks to the marketing activities and special offers, but they represent only 9 percent of the total IT spending in Croatia.
|31%||EUR 233.5 million in 2012 to 243.4 million in 2013, +4%|
|(EU entry should drive IT services spending particularly from government)|
|52%||EUR 405 million in 2012 to 413.6 million in 2013, +2%|
|(Tablet sales have constrained sales of traditional notebooks)|
|17%||EUR 132 million in 2012 to EUR 138 million in 2013, +5%|
|(SME market for EAS software represents an opportunity)|
(Source: figures for the total market size - IDC Adriatics; figures for exports are estimates based on the percentage of exports for the top 10 companies in the sector; figures for imports from the Croatian Customs Directorate)